MEET THE TEAM
We’re extremely passionate about what we do, which translates into rewarding results and positive customer experiences. Our many years of experience, fresh creativity and unwavering dedication sets us apart from the competition.

CEO
Matthew Jonna
Matt has 25+ years in the food and beverage industry. After leaving Whole Foods’ National Operations Team, he opened the first Plum Market in 2006, emphasizing Natural, Organic, and Locally crafted items.​​

Foodservice Chief Operating Officer
Kelly Toone
With 20+ years of experience in business development, Jaime specializes in airport licensing, operations, and enhancing food and beverage companies’ strategic planning and revenue generation skills.
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President
Marc Jonna
Marc has 30+ years in natural and specialty retail. After 7 years on Whole Foods’ National Leadership Team, Marc cofounded Plum Market with Matt in 2006.
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Senior Advisor – Airports
Wassim Hojeij
Wassim, an entrepreneur with 22+ years in restaurant and Food & Beverage development, co-founded HBF with his wife. Initially an Atlanta airport ACDBE concessionaire, he led HBF’s growth to graduate the program while mentoring new ACDBE companies.

Chief Development Officer
Jaime Ambrosio
With 20+ years of experience in business development, Jaime specializes in airport licensing, operations, and enhancing food and beverage companies’ strategic planning and revenue generation skills.​
OPERATIONS & SUPPORT

Director of Operations
Jason Vogel

Master Sommelier
Madeline Triffon

CFO
Tim Brennan

Director of Training & Development
Tess Shannon

Director of Foodservice, Corporate
Tracey Johnson
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Executive Chef
Ryan Neff

Director of Construction
Paul Duynslager

VP of Marketing
Jocelyn Fuller

Assistant Director of Corporate Dining
Tess Pudil
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Director of Foodservice, Educational
Jennifer Montre