MEET THE TEAM

We’re extremely passionate about what we do, which translates into rewarding results and positive customer experiences. Our many years of experience, fresh creativity and unwavering dedication sets us apart from the competition.

CEO

Matthew Jonna

Matt has 25+ years in the food and beverage industry. After leaving Whole Foods’ National Operations Team, he opened the first Plum Market in 2006, emphasizing Natural, Organic, and Locally crafted items.

Foodservice Chief Operating Officer

Kelly Toone

With a passion for culinary excellence, Kelly drives strategy, menu development, and guest satisfaction. He brings years of food industry experience and oversees all Foodservice related operations.

President

Marc Jonna

Marc has 30+ years in natural and specialty retail. After 7 years on Whole Foods’ National Leadership Team, Marc cofounded Plum Market with Matt in 2006.

Senior Advisor – Airports

Wassim Hojeij

Wassim, an entrepreneur with 22+ years in restaurant and Food & Beverage development, co-founded HBF with his wife. Initially an Atlanta airport ACDBE concessionaire, he led HBF’s growth to graduate the program while mentoring new ACDBE companies.

Chief Development Officer

Jaime Ambrosio

With 20+ years of experience in business development, Jaime specializes in airport licensing, operations, and enhancing food and beverage companies’ strategic planning and revenue generation skills.